Football has toppled governments and started wars. People all over the world have an ongoing relationship with the sport, and it inspires strong emotions. Politicians, billionaires, drug lords, and a range of public personalities like to be associated with football, and their favourite teams. Many use football as a part of their public image. Why is the sport so important, politically as well? Where does Latin Americas enormous passion for the game stem from? How can football be utilized as a tool for explaining the world? And when do we know if it goes too far? red